*{box-sizing:border-box}body{margin:0;background:#f7f6f2;color:#202923;font-family:Arial,Helvetica,sans-serif}header,main{max-width:1200px;margin:auto;padding:24px 30px}header{display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid #d8ddd4}header a{color:inherit;text-decoration:none;font-size:13px}header a:first-child{font-size:28px;font-weight:bold}header span,.eyebrow{font-size:10px;letter-spacing:.16em;font-weight:700}.eyebrow{color:#bc4033}.intro{display:flex;justify-content:space-between;align-items:end;padding:35px 0 30px;gap:30px}h1{font-size:clamp(36px,5vw,62px);line-height:1.04;letter-spacing:-.045em;margin:16px 0}em{font-style:normal;color:#db483b}.intro p{max-width:340px;font-size:16px;line-height:1.6}.intro small{display:block;font-size:11px;color:#748070;margin-top:12px}#steps{display:grid;grid-template-columns:repeat(6,1fr);gap:8px;margin-bottom:20px}button{font:inherit;cursor:pointer}#steps button{background:transparent;border:0;border-top:3px solid #cdd4c7;text-align:left;padding:13px 6px;font-size:13px;color:#63705e}#steps button[aria-current=step]{border-color:#ff604f;color:#202923;font-weight:bold}#steps b{display:block;font-size:10px;margin-bottom:8px}#stage{border-radius:26px;background:#e9ede3;min-height:520px;padding:36px;outline:none}.stage-head{display:flex;justify-content:space-between;align-items:start;gap:25px;margin-bottom:25px}.stage-head h2{font-size:clamp(25px,3vw,37px);letter-spacing:-.035em;line-height:1.12;margin:8px 0}.stage-head p{font-size:14px;line-height:1.6;max-width:360px;margin:0;color:#5b6855}.badge{font-size:10px;padding:8px 12px;border:1px solid #a8b49e;border-radius:20px;white-space:nowrap}.split{display:grid;grid-template-columns:1fr 1fr;gap:30px;align-items:center}.product{position:relative;overflow:hidden;border-radius:20px;background:#dedfce}.product img{width:100%;height:300px;object-fit:cover;display:block}.product .label{position:absolute;bottom:15px;left:15px;background:#fff;padding:12px;border-radius:9px;font-size:13px}.request{background:white;border-radius:20px;padding:25px}.request small{font-size:10px;color:#64705e}.request p{font-size:19px;line-height:1.4}.request .reply{padding:15px;background:#e9ede3;border-radius:12px;font-size:14px}.research{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.reference{background:#fff;border-radius:18px;overflow:hidden}.reference .visual{height:170px;overflow:hidden;background:#dad9c8;position:relative}.reference img{width:100%;height:100%;object-fit:cover}.reference:nth-child(2) img{transform:scale(1.8);transform-origin:50% 40%}.reference:nth-child(3) .visual{display:grid;place-items:center;background:#202923;color:#fff;font-size:30px;font-weight:bold;text-align:center}.reference .text{padding:17px}.reference h3{font-size:17px;margin:0 0 8px}.reference p{font-size:13px;line-height:1.5;color:#65705f}.insight{margin-top:20px;background:#202923;color:#fff;border-radius:13px;padding:18px;font-size:15px;line-height:1.5}.insight strong{color:#ff897a}.strategy{display:grid;grid-template-columns:1.1fr 1fr;gap:20px}.brief{background:#fff;border-radius:18px;padding:25px}.brief h3{font-size:24px;margin-top:0}.brief dl{display:grid;grid-template-columns:110px 1fr;gap:16px;font-size:14px;line-height:1.5}.brief dt{color:#6d7767}.brief dd{margin:0;font-weight:600}.budget{background:#ff604f;border-radius:18px;padding:28px;display:flex;flex-direction:column;justify-content:center}.budget strong{font-size:62px;letter-spacing:-.05em}.budget p{font-size:15px;line-height:1.5}.creative{display:grid;grid-template-columns:1fr 1fr 1fr;gap:16px}.ad{border-radius:18px;overflow:hidden;background:#fff;position:relative}.ad img{width:100%;height:180px;object-fit:cover}.ad .copy{padding:18px}.ad h3{font-size:23px;line-height:1.05;margin:0 0 9px}.ad p{font-size:12px;line-height:1.5}.ad .cta{display:block;padding:10px;background:#315c49;color:#fff;font-size:12px;text-align:center;border-radius:6px}.ad.coral{background:#ff604f}.ad.dark{background:#202923;color:white}.ad.dark .cta{background:#ff604f;color:#202923}.ad.dark img{height:180px;object-position:50% 35%}.mini-label{font-size:10px;margin:0 0 12px;letter-spacing:.08em}.approval{display:grid;grid-template-columns:1fr 1fr;gap:25px}.checklist{background:white;border-radius:18px;padding:25px}.checklist li{padding:12px 0;border-bottom:1px solid #dce1d6;font-size:14px;list-style:none}.checklist ul{padding:0}.approval-action{background:#202923;color:white;border-radius:18px;padding:28px;display:flex;flex-direction:column;justify-content:center}.approval-action h3{font-size:27px;margin:0 0 15px}.approval-action p{font-size:14px;line-height:1.6}.approval-action button{padding:15px;background:#ff604f;border:0;border-radius:9px;font-weight:700}.approval-action small{font-size:11px;line-height:1.5;margin-top:13px}.flow{display:grid;grid-template-columns:1fr 32px 1fr 32px 1fr;align-items:center;gap:8px}.flow>article{background:#fff;padding:20px;border-radius:17px;min-height:225px}.flow h3{font-size:20px}.flow p{font-size:13px;line-height:1.55}.arrow{text-align:center;font-size:24px;color:#c44435}.flow img{width:100%;height:100px;object-fit:cover;border-radius:8px}.chatline{background:#d9fdd3;padding:12px;border-radius:10px;font-size:13px;line-height:1.5}.measurement{display:flex;gap:12px;margin-top:20px;flex-wrap:wrap}.measurement span{background:#202923;color:white;padding:12px 17px;border-radius:10px;font-size:12px}.controls{display:flex;align-items:center;justify-content:space-between;margin:22px 0;gap:10px}.controls button{padding:14px 20px;background:#202923;color:white;border:0;border-radius:9px}.controls button:last-child{background:#ff604f;color:#202923}.controls button:disabled{opacity:.4;cursor:default}.controls span{font-size:12px;color:#65705e}button:focus-visible{outline:3px solid #1677bd;outline-offset:3px}footer{font-size:11px;line-height:1.6;color:#788171;max-width:800px;margin:25px 0}@media(max-width:720px){header,main{padding:20px 16px}header span{display:none}.intro{display:block;padding-top:15px}.intro p{max-width:none}#steps{grid-template-columns:repeat(3,1fr)}#stage{padding:22px 16px}.stage-head{display:block}.badge{display:inline-block;margin-top:10px}.split,.strategy,.approval{grid-template-columns:1fr}.research,.creative{grid-template-columns:1fr}.reference .visual{height:190px}.flow{grid-template-columns:1fr}.arrow{transform:rotate(90deg)}.flow>article{min-height:0}.controls button{font-size:12px;padding:13px}.product img{height:250px}}

/* Refined campaign presentation */
.request{background:#fff;padding:22px;box-shadow:0 12px 30px #20292308}.request-head{display:flex;gap:10px;align-items:center;border-bottom:1px solid #e5e8e0;padding-bottom:16px;margin-bottom:18px}.request-avatar{width:35px;height:35px;background:#202923;color:white;border-radius:50%;display:grid;place-items:center;font-size:24px}.request-head small{display:block;margin-top:3px}.talk{margin:14px 0;max-width:92%}.talk.owner{margin-left:auto}.request .talk p{font-size:14px;line-height:1.55;padding:12px 14px;background:#f3f5ee;border-radius:12px;margin:5px 0}.request .talk.owner p{background:#fff;border:1px solid #dfe5d8}.talk.owner small{display:block;text-align:right}.budget .budget-owner{font-size:13px;margin:0 0 20px}.budget strong{white-space:nowrap}.budget-details{list-style:none;padding:0;margin:25px 0 0}.budget-details li{display:flex;flex-direction:column;gap:6px;border-top:1px solid #20292340;padding:15px 0}.budget-details span{font-size:12px}.budget-details b{font-size:17px}.creative .ad{display:flex;flex-direction:column}.ad .copy{display:flex;flex-direction:column;flex:1;padding:20px}.ad p{font-size:14px;line-height:1.6}.ad-price{font-size:25px;font-weight:700;margin:auto 0 18px;padding-top:14px}.ad-price small{display:block;font-size:11px;font-weight:400;margin-top:5px}.ad .cta{font-weight:600;padding:13px}.creative .ad:nth-child(2) img{object-position:50% 60%}.checklist h3{font-size:36px;letter-spacing:-.04em;margin:12px 0 22px}.proposal-product{display:flex;align-items:center;gap:15px;padding:15px;background:#f3f5ed;border-radius:13px}.proposal-product img{width:65px;height:80px;object-fit:cover;border-radius:8px}.proposal-product small{font-size:9px;letter-spacing:.1em}.proposal-product strong,.proposal-product b{display:block;margin-top:6px}.proposal-product b{font-size:23px}.proposal-list{margin:20px 0 0}.proposal-list>div{padding:13px 0;border-top:1px solid #e0e5d9;display:grid;grid-template-columns:1fr 1.3fr;gap:15px}.proposal-list dt{font-size:12px;color:#65705e}.proposal-list dd{font-size:14px;font-weight:600;margin:0;line-height:1.5}.proposal-list dd span{display:block;font-weight:400;font-size:12px}.flow{grid-template-columns:1fr 22px 1.15fr 22px 1.1fr;align-items:stretch}.flow>.arrow{align-self:center}.flow .phone-step{background:transparent;padding:0;text-align:center}.mini-phone{max-width:245px;margin:auto;border:7px solid #202923;border-radius:28px;overflow:hidden;background:#fafafa;text-align:left}.mini-status{font-size:9px;padding:10px 15px;display:flex;justify-content:space-between}.mini-contact{display:flex;gap:7px;align-items:center;padding:9px 10px;border-bottom:1px solid #e5e5df}.mini-contact b{font-size:12px;flex:1}.mini-avatar{display:grid;place-items:center;background:#315c49;color:white;border-radius:50%;width:25px;height:25px;font-size:12px}.mini-chat{padding:14px 9px;background:#eee9df;min-height:220px}.mini-chat .chatline,.chat-answer{font-size:12px;line-height:1.5;padding:9px;border-radius:9px;margin:0 0 12px}.mini-chat .chatline{margin-left:15px}.chat-answer{background:#fff;margin-right:10px}.mini-chat small{display:block;text-align:right;font-size:8px;color:#73816b;margin-top:5px}.mini-input{padding:10px;font-size:12px;display:flex;gap:8px;color:#737e6d}.mini-input span{flex:1;font-size:9px}.flow .purchase-step{display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;background:#202923;color:white;padding:24px 18px}.purchase-icon{display:grid;place-items:center;border-radius:50%;width:44px;height:44px;background:#ff604f;color:#202923;font-size:29px;margin-bottom:20px}.purchase-step h3{font-size:25px;line-height:1.15;margin:10px 0}.purchase-step p{color:#dfe6d9}.purchase-items{display:grid;gap:9px;width:100%;margin:10px 0 20px}.purchase-items span{padding:9px;border:1px solid #68765e;border-radius:8px;font-size:12px}.purchase-step>small{font-size:11px;color:#d0dac8;line-height:1.5}.flow>article:first-child{align-self:center}.flow>article:first-child img{height:155px}@media(max-width:720px){.flow{grid-template-columns:1fr}.flow>.arrow{padding:8px}.mini-phone{max-width:270px}.proposal-list>div{grid-template-columns:1fr}.badge{white-space:normal}.checklist h3{font-size:32px}.stage-head p{max-width:none}}
.mini-signal{display:flex;align-items:end;gap:2px;height:10px}.mini-signal i{width:2px;background:currentColor}.mini-signal i:nth-child(1){height:3px}.mini-signal i:nth-child(2){height:5px}.mini-signal i:nth-child(3){height:7px}.mini-signal i:nth-child(4){height:10px}